Research Area Cultural Studies

How does culture shape politics and diplomacy? How do media and technology transform the ways cultures are communicated, contested and shared? And why is culture central to how institutions, communities and societies understand themselves and others?

Culture is everywhere in contemporary political and social life. It can foster dialogue, cooperation and peace, but it can also create boundaries, reinforce inequalities and legitimise conflict. From diplomacy and international organisations to media, technology, education and social movements, cultural meanings shape how people understand the world and how they act within it.

The Cultural Studies research area is being developed into the Academy’s fifth department, with four closely connected pillars: research, teaching, public science and science diplomacy. It provides a space for interdisciplinary research and education while fostering dialogue between academics, diplomats, policymakers, cultural professionals and other practitioners.

At the heart of the area is a transcultural understanding of culture. Culture is not treated as a fixed set of characteristics belonging to particular nations or groups. Rather, cultural meanings are continuously produced, appropriated and negotiated across encounters between people, communities, institutions and forms of knowledge. The research area explores how power relations shape these processes across fields of particular relevance to contemporary global affairs, including:

  • Politics and diplomacy: how cultural meanings shape diplomacy, international cooperation, conflict, human rights and public diplomacy;
  • Identity, diversity and belonging: how identities are constructed, negotiated and contested, and how cultural politics can enable inclusion or produce exclusion;
  • Media, communication and technology: how media, platforms, algorithms and transnational communication flows shape cultural exchange and political life;
  • Heritage, memory and public space: how societies remember, represent and contest the past, and how heritage and memory can become both sites of conflict and spaces for peacebuilding and resilience;
  • Environment and the more-than-human: how different cultures, traditions and forms of knowledge shape and contest understandings of human–environment relations, environmental justice and the rights of non-human life;
  • Transcultural communication and translation: how meanings travel across languages, institutions, media and social contexts, and how translation can become a form of cultural and political negotiation.

Course list academic year 2026-27

Introduction to Cultural Studies (DLG/MAIS) Giulia PELILLO
Culture, Media, Politics (DLG/MAIS/ETIA) Giulia PELILLO
Kulturdiplomatie - Kulturmanagement: A Practitioner's Look (DLG/MAIS/ETIA) Christian AUTENGRUBER & Regina RUSZ
Cultural Translation (DLG/MAIS/ETIA) Susan INGRAM
Culture and Environment (ETIA) Rachel Lara VAN DER MERWE
Digital Ethics (DIA) Viola SCHIAFFONATI
Cultures and Politics of Energy Security (DLG/MAIS/ETIA) Bilge FIRAT
Central Asia: From the Post-Soviet Transition to Present (DLG/MAIS/ETIA) Bilge FIRAT
Critical Perspectives on Cultural Diplomacy (DLG/MAIS/ETIA) Kate E. WALKER

 

Master Thesis Supervision

Cultural studies theses can focus on any topic related to the politics of culture from intercultural, transcultural, and critical perspectives. An MA thesis colloquium is held regularly throughout the academic year (one to two times per month, beginning in late October) to guide students through each stage of the thesis process. Further details about the colloquium will be provided during the orientation meeting for MAIS 2 students.

You can also explore the work of previous thesis groups (see the tabs below).

Thesis Groups

Academic year 2025-26

Cultural Studies Thesis Group 2025-26

  • BOYEMBE Divine Amen: "From 'New Jerusalem' to National Brand: Cultural Imaginaries of the Ethiopian Orthodox Church in Ethiopia's Nation Branding"
  • DROGIES Sarah Jiayi: "Girlification: The Algorithmic Circulation of Gendered Self-Representations on TikTok"
  • JARRIN Nicole: "Recentering the Role of Indigenous Cultures to Improve Environmental Justice"
  • SCHULER Nikita: "Trumpism: How Trump Employs Popular Culture and Media to Further His Ideology"

Academic year 2024-25

Cultural Studies Thesis Group 2024-25

  • ATORKU DOGBE, Josephine Edinam: "Makola Market and the Dynamics of Identity, Resilience, and Representation in Ghana"
  • ATTANASIO, Nike Giulia: "Negotiating Citizenship - The Turkish Diaspora's Impact on Rights and Identity in Germany"
  • CORRERO, Blanca: "Steadfast in the Storm: Explaining the Resilience of Spain’s Gender Discourse Regime Amid Europe’s Anti-Gender Backlash Through van Dijk’s Context Model"
  • GONZALEZ PEREZ, Maria: "Mediating Migration as a Crisis: A Transcultural Perspective on the Darién Case and Its Impact on Policy"
  • KERTESZ, Agota: "Beyond the Shrink-Wrap: A National and Transnational Analysis of Hungary’s Law LXXIX Through the Lens of Law and Culture"
  • MINETTI, Beatrice: "Negotiating Cultural Identity: Education, Symbolic Resistance and Conflict Resolution in South Tyrol"
  • NECHAEVA, Veronika: "New Threats. New Neutrality. New Narrative. Austrian Neutrality as a Strategic Narrative Within the Past, Present, and Future European Security Architecture"
  • MAIR, Paul: "The Other F-Word: Feminism in the Language of Diplomacy"
  • SALZMANN, Julia: "Negotiating Identity and Resistance in Far-Right Populism: The Case of the Freedom Party of Austria (FPÖ) in Context of Transcultural Communication"

Academic year 2023-24

  • CASTELAO, Emilia Loren: "Pawns and Power: Evaluating Chess as a Cultural Movement in the Diplomatic History of Russia"
  • KHARYTON, Viktor: "Performing Identity in Political Campaigning: The Case of Zelensky’s 2019 Election Campaign"

Faculty